Welcome to the Rant Rah! Here is where I’ll share my thoughts and opinions on all things resources, branding, business and much more! This is a blog, something like a business diary for you all to read.

Disclaimer: The Rah Rant won’t have that professional tone you may be use to seeing Resourceful Rah write with. 

 On May 1st I participated in my first pop up shop and I learned so much from this event. The most powerful lesson was “Customers are not going to break into your home to find out about your brand” 

Let me elaborate…..

I was initially a little nervous about being a pop up shop vendor because Resourceful Rah is more serviced based and usually most people at pop up shops are looking for merchandise! You know, folks want to shop til they drop. However, I figured I’d give it a shot, I mean how could it hurt my business, right? We all know people like to eat, so I made sure I had FREE snacks to offer and created a catch slogan “come chat with me the snacks are free.”

As I sat at the pop up shop and watched the vendors around me make sells and I saw all their family and friends poor out in support of them, I’m not going to lie I was panicked. I began to think I made a mistake; I wasn’t making a ton of sells and with the exception of my younger sister and her boyfriend (Yu’Onni THANK YOU! I LOVE YOU) none of my friends or family showed to support me.

Now here’s where the lesson comes in…

 In preparation of the pop up I had a promotional flier created and printed. I printed 50 copies to be exact. By the end of the event I realized I didn’t have not one flier left. It was at that moment I knew I did what needed to be done at the pop up shop. I had interacted with 50 TOTAL STRANGERS  that had no idea Resourceful Rah existed. So while I was in my head worried about why my friends/family didn’t attend the event and why I wasn’t making sells I was missing my breakthrough moment.

Yes, it would have been great to see some familiar faces come and show Resourceful Rah love, but would that have increased my brands exposure?

The goal was to GROW my brand and that’s exactly what I did. More than 50 people that I didn’t know from a can of paint was made aware that my company was in business and that is PRICELESS.

Additionally, although I didn’t make a ton of sells during the pop up shop I did receive a new customer AFTER the event and that’s  what it’s all about. NEW connections, NEW clients and NEW business ventures!  

Bottom line, say YES to all opportunities, don’t wait until you’ve got it all figured out! Just do it, because one things for sure & two things for certain  “Customers are not going to break into your home to find out about your brand” you have to get out and and put it in their faces! Attend those networking events, go to local pop up shops, talk to strangers about your brand and most importantly DO NOT STOP HUSTLING!

~Until the next Rant~
Xo, 
Rah

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